| Step 1 | Define client goals and objectives. |
| Step 2 | Understand timing objectives, budgets, specific market conditions, "building specs," amenities offered, competition, advantages and disadvantages of the building. |
| Step 3 | Make a recommendation for asking rates or sale prices based on client's objectives and the current market conditions. Develop an acceptable marketing budget. |
| Step 4 | Make recommendations that will distinguish the property from its competitors. |
| Step 5 | Define reporting mechanisms to maintain good communications between FCR and landlord or seller. |
| Step 6 | Sign a listing agreement and market the property as the negotiated marketing budget allows. All listings shall include traditional online marketing sources such as CoStar and Loopnet. Listing services of professional affiliations such as AIRE, SIOR and CCIM may also be utilized, as well as social media sites. If possible, building signage provides additional exposure to reach "drive by" prospects. If the budget allows, targeted print advertising and direct mail to companies within specific standard industrial classification (SIC) categories will be used. |
| Step 7 | FCR shall conduct all property showings and provide a status report after each showing. |
| Step 8 | FCR will coordinate the letter of intent process and make recommendations to the client based on past experiences and current market information. |
| Step 9 | FCR will help with contract negotiations. |
| Step 10 | FCR shall assist in the due diligence process and coordinate the delivery of materials as well as due diligence visits. FCR will personally attend if needed. |